If you think a mashup between IP licensing, acquisitions, and divestitures is weird or boring, wait until you read this smart, insightful analysis of how companies use their brands to expand, scale & exit.
A Masterclass in Strategic Brand Collaboration and Market Domination
Parallel marketplaces abound for custom tailored weightloss drugs
Cross Promo Lessons from Celebrity Relationships
Was Knocking Off Pet Shop Boys Worth It?
A Game-Changer for Combat Sports
Jimmy...not Warren
Can You Profit from Trump's Mugshot?
Navigate the Legal Landscape of Hip-Hop Sampling