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LicensingLicensing
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Skims and Swarovski

Skims and Swarovski

A Masterclass in Strategic Brand Collaboration and Market Domination

Tricia McDermott, +1
LicensingLicensing
+1+1
Travis Kelce’s Own Era Tour

Travis Kelce’s Own Era Tour

Cross Promo Lessons from Celebrity Relationships

Tricia McDermott, +1
LicensingLicensing
+2+2
Implications of AI Voice Replication

Implications of AI Voice Replication

Tricia McDermott, +1
NILNIL
Mugs & Thugs

Mugs & Thugs

Can You Profit from Trump's Mugshot?

Tricia McDermott, +1
LicensingLicensing
+1+1
"Let Me Tell You Something Brother"

"Let Me Tell You Something Brother"

Hulk Hogan's $35MM Lesson on Reclaiming His Name

Tricia McDermott
NILNIL
Surging Ahead? Women's Basketball NIL Deals Skyrocket by 186%

Surging Ahead? Women's Basketball NIL Deals Skyrocket by 186%

Not Enough. But The Price's About To Go Up!

Tricia McDermott
trade dresstrade dress
+3+3
$100 Million Lesson Learned?

$100 Million Lesson Learned?

Defunct Pop Icons Lose Legal Battle over OMG Girlz Swag

Tricia McDermott
Strategic insights at the intersection of luxury, law, and licensing, where founders fiercely protect what they’ve built and scale without compromise.

The Savage Esquire

Strategic insights at the intersection of luxury, law, and licensing, where founders fiercely protect what they’ve built and scale without compromise.

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